Dynamics 365 Isn’t the Problem.Adoption Is.
Most CRM projects fail after go-live because users simply don't use the system. We fix underutilisation and process gaps to help you recover your investment.
What good adoption is actually worth
Prosci's research across hundreds of projects puts a number on the difference between poor and excellent change management.
Project Success Rate
Source: Prosci Best Practices in Change Management, 2018 (prosci.com)
6x
more likely to meet project objectives
with excellent vs poor change management
93%
project success rate with excellent change management
vs 15% with poor change management
15%
success rate with poor change management
the baseline most organisations are operating at
Source: Prosci Best Practices in Change Management, 2018
Clearpath CRM exists for the 85% of projects that don't have excellent change management built in.
The adoption gap is real. And measurable.
The evidence is consistent across independent research. CRM underperformance is not a technology problem.
69%
of UK SMEs aren't using their CRM effectively
Source: Capterra UK, 2022
7x
more likely to succeed with strong change management
Source: Prosci, 2026
44%
of software licences go unused in most organisations
Source: Zylo SaaS Management Index, 2023
16%
of digital transformations achieve sustained success
Source: McKinsey & Company
The ADOPT™ Framework
A structured methodology to turn failing Dynamics 365 implementations into business assets.
Analyse
Audit your system, data quality, and user sentiment.
Diagnose
Identify specific friction points blocking adoption.
Optimise
Streamline workflows and remove technical debt.
Prove
Demonstrate value through quick wins and trusted data.
Transfer
Embed knowledge into your team for long-term ownership.
Ready to see ADOPT™ in action?
Every ADOPT™ engagement is fixed-price, structured, and delivered in a minimum of 5 days. No retainers. No ambiguity.
The problem isn't your CRM. It's adoption.
Independent research, including the UK Government's own taskforce, confirms what we see every day.
“SMEs struggle with technology adoption due to time constraints, limited understanding, and a clear gap between aspiration and execution.”
UK Government SME Digital Adoption Taskforce, Final Report, July 2025View report →
69%
of UK SMEs are not effectively using their CRM
Most organisations have invested in the technology. The gap is in making people actually use it.
Source: Capterra UK, 2022
25th
UK ranking for global digital readiness
The UK ranks 25th out of 67 countries for digital competitiveness: adoption, not infrastructure, is the drag.
Source: IMD World Digital Competitiveness Ranking, 2024 (via UK Gov Taskforce)
7–18%
productivity gain available per digital tool adopted
The upside is already inside your business. It's locked behind adoption, not technology.
Source: Enterprise Research Centre (via UK Gov Taskforce, 2025)
All statistics drawn from independent third-party research. No vendor-commissioned sources.
No Hidden Fees. No Mystery Day Rates.
We believe pricing should be transparent before you ever speak to us. No discovery calls required to understand what you'll pay.
Standard Day Rate
£900
per day
20% discount available for registered not-for-profit organisations. Applied at point of engagement.
Minimum Engagement
5 Days
£4,500 minimum
Includes discovery, scoping, workshop sessions, and deployment. Everything needed to complete a structured ADOPT™ engagement.
Ready to get started?
Book a free 30-minute consultation or get in touch directly. No commitment required.
Operational stability for Dynamics 365 teams.
ADOPT+ ensures your Dynamics 365 environment remains stable, secure, and fully supported. This is structured, SLA-backed break-fix support. Designed to keep your system running reliably.
1–10 Users
11–25 Users
26–45 Users
46–60 Users
Important Note:ADOPT+ covers operational break-fix support only. Configuration changes, new features, workflow development, reporting updates, onboarding, optimisation or strategic reviews are delivered separately through Enhancement Hour Banks.
Enhance. Optimise. Scale.
When you're ready to evolve your system beyond operational support, our prepaid Enhancement Hour Banks provide discounted access to experienced UK-based consultants.
Enhancement Hours Can Be Used For:
- Workflow & automation development
- Custom configuration
- BI & reporting enhancements
- User onboarding & structured training
- Health checks & optimisation reviews
- Sandbox management
- Compliance & governance assessments
- Feature rollouts
- Process redesign
- Scaling initiatives
- Performance improvements
10 Hours
£140/hr
25 Hours
£120/hr
50 Hours
£110/hr
Enhancement Hours are valid for 12 months and provide priority booking access.
Written and maintained by Martin Prosser, Microsoft Dynamics 365 specialist with over a decade of hands-on experience. Last reviewed: February 2026.